During the closing and reopening of the economy, the pandemic has likely spurred the growth of eCommerce, as more consumers shop from the comfort of their own homes.
I’ve come up with four digital marketing suggestions to help firms enhance their eCommerce retail sales:
Use Google Shopping Ads to your advantage.
Shopping ads offer a lot of product information, such as a picture of the goods, the price, and the name of the seller. They’re made up of data attributes from the product information you supply in your Merchant Center data feed, and they’re displayed to consumers who are already looking for the things you’re selling.
The relevancy of search queries about product names, descriptions, and webpage content on product pages triggers and displays Google Shopping Ads on Google search results. Because the terms “Nike” and “shoes” are contained in the product names and descriptions, the Nike shoe ads in the screenshot above appear when I search for “Nike shoes.”
Because these advertisements generate visitors from prospective consumers who are actively looking for the type of product or service you offer, Google Shopping Ads are excellent at boosting traffic and sales for merchants.
For search ads, use remarketing lists.
Remarketing lists for search advertising (RSLA) is a feature that allows you to modify your search ads campaign for people who have visited your site before and adapt your bids and advertisements to these visitors when they search on Google and search partner sites. By boosting your request for prior website visitors, you may utilize RSLA to bring them back to your website.
For example, suppose you’re a camping equipment business selling tents or coolers. In that case, you can utilize RSLA to boost your bid for selected keywords like “tent” and “coolers” to draw back past visitors who were looking for similar items.
For SEO, use text analytics.
Text analytics is the process of analyzing text data, such as Instagram comments or Google Reviews, to get insight into online consumers’ preferences, opinions about a product or service, and future purchasing intent. You may also utilize text analytics to discover what topics people are talking about online and what keywords they’re using to talk about them. Once you have this text data, you can utilize it to include relevant information in your website content to rank for search queries that your clients use in online discussions and that are natural to them.
Make a video walkthrough of a specific product.
You can provide invaluable details about your products or services while shoppers are shopping on your website or doing product research or comparison on YouTube by creating video content such as walkaround videos of a product such as a vehicle, real estate property, or a pair of newly released sneakers. This information will make it easier for your clients to make a buying decision while shopping online.
While new changes in the current business sector have presented merchants with obstacles, they have also been given the opportunity. Consumers are performing more research and shopping online since they spend more time at home and can do most of their shopping or research digitally. You may adopt this new shopping behavior or trend as a retailer by employing Google Shopping Ads, RLSA, text analytics for SEO, and video content to bring in more quality traffic and prospective consumers to your website and increase your online sales revenue!